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Aston Martin One-77 (2009)

April28

A new £1.2 million Aston Martin is defying the financial crisis, with the British manufacturer already over-subscribed with orders for the super-car.

This is Aston Martin’s new One-77, an ultra-exclusive £1.2m supercar-cum-work-of-art. A maximum 77 of these bespoke creations will be produced, hence the name, each one underpinned by an all-new carbonfibre chassis that supports a 7.0-litre V12 and handcrafted aluminium bodywork. One-77 is merely the project’s working title – the fastest, most exclusive Aston supercar ever will have a snappier name by 2009, when deliveries begin.

Hang on, £1.2m for this Aston Martin One-77?

Well, £1m plus local taxes. That means any UK customer wanting a One-77 will have to cough up £300k more than it costs to own a Bugatti Veyron. The Aston Martin One-77 should be worth it though. Aston promises the car will be totally bespoke, and speaks of having its discerning clientele involved in every stage of their car’s development.

That means talk of interior trim and paint colours is pretty banal. About the only thing fixed will be the mechanics of the One-77. See the rear three-quarter light in the C-pillar? Looks like there’s space for two small seats? Well that’s your choice – you could have some extra luggage space instead, or a mix of the two.

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